The company said that they provided this feature now as test for a limited sample of users within the United States to be expanded later, where the collaboration with a group of companies, artists, brands and non-profit institutions, allows the user to click on the "Buy" button to pay for the product and buy it directly through the tweet .
Twitter also mentioned that this is the first step towards building new properties in Twitter in order to make him a platform to facilitate the procurement process via mobile phones. She added that users will receive special offers and products that can not be purchased anywhere else, and they can do the purchase directly within Twitter apps for Android and iOS. On the other hand sellers will get a new way to transform the relationship that they built with their customers on Twitter for good sales.
According to the company the entire procurement process can takes place in a few steps, where after pressing the Buy button , the user gets additional details about the product and will be asked to enter the details of payment and shipping its own, and after the confirmation of the information will be sent the information to the merchant to ship the product.
Twitter did not specify a date or expand the experiment officially launched for all users.